A complete field, digital marketing offers many career opportunities to the student who chooses this path. It’s up to you to specialize according to your desires! Here are the different possible courses and especially the trades you could do; let’s get started!
How to choose your specialty?
Consultants in digital transformation, social media manager, web editor, or community manager, the offers are vast, and digital marketing training opens a multitude of doors to many companies. After your online digital marketing courses, do you want to choose to continue studying digital because “the internet” is your favourite field? But here you are, a little lost in the choice of your course? We will help you a little!
The course in Digital Commerce is a course that covers both digital technologies and web marketing. These two areas of expertise will allow you to touch on many areas while remaining an expert in your environment. The know-how related to innovation, team project management, and connectivity will be an integral part of your courses.
Once you have completed your course, thanks to your intense revisions, all you have to do is jump into working life and find the job that suits you!
What job after my digital marketing course?
Digital project manager, web product manager, analyst revenue manager, traffic manager, e-commerce manager. There are many offers in this rapidly developing field of web marketing, whether in agencies or directly at the ‘advertiser (in business). In this area, it is common to work in a team because the projects are very transversal. The opportunities are numerous, and certain professions are developing strongly.
The most transverse profession is the Brand Content Manager (or Content Manager or, more specifically, Social Media Manager). With a more editorial and creative side, this job leads you to imagine the content that will hit the mark to serve your company’s communication and brand image: blog articles, podcasts, video animation, etc. Storytelling and the search for a punchline will be your two passions. In perpetual evolution, this profession must adapt to new tools and new trends almost daily to implement the right strategy.
Do you want to become the Yann of Decathlon or answer customers with your legendary good humor like the CM of Innocent? Community management may be for you! Be careful; it is not easy; you have to follow a precise editorial line between moderation and coordination of all social networks. But you will be the voice of the brand on social networks!
UX design is a sector that is on the rise! A highly sought-after job, the UX designer aims to understand the needs of consumers and then translate them into an interface, site, or application. The excellent quality of the user experience is essential for you, and all the means are suitable? Your future job is waiting for you!
Other outlets can be more “technical”:
Do the statistics and data no longer have any secrets for you? They excite you, and you manage to understand what they mean in the blink of an eye? Does the term “big data” speak to you? The job of a Data analyst may be yours. You will then be able to provide the information necessary to develop your company’s strategy with figures on customers, purchases, consumption rates, etc.
Being a Digital Marketing Manager or Head of digital marketing is to understand all the digital tools: SEO, SEM, traffic analytics … And most importantly, use them to define the company’s strategic identity by analyzing ROI. You can compare this profession to SEO Strategist. This SEO specialist may soon be you! Your only goal? The good referencing of your customer’s thanks to referencing techniques in perpetual development. So you use two skills here: marketing and technique.
Regarding salary, it all depends on the company that will hire you, the region, and your status (self-employed or employee).
The web marketing professions all have their specificities. It all depends on the training and studies chosen. If you pick this path within Digital Commerce, you can then take advantage of various internships and work-study offered by digital marketing course in Delhi to refine your choice before leaving for professional life!
