Did you know that over 50 percent of American businesses fail within five years of opening? Choosing to start your own small business means that you’ll have an uphill battle toward success. If you want to beat the odds, then you need to be sure to have some powerful tools at your fingertips.
One of the most powerful tools you can use to promote your business is search engine optimization (SEO) content marketing. If you’re new to the marketing industry, then you’ll probably encounter a ton of SEO marketing myths. Read on to learn what they are and how to avoid them!
SEO Content Marketing Isn’t Important Anymore
Journalists love to cause a stir by claiming that one thing or another is dead from time to time. SEO marketing is no exception to that rule.
The reality is, SEO is still one of the most innovative marketing techniques you can add to your company’s marketing plan. In fact, as long as there are search engines directing people to different web pages, then SEO content marketing is going to remain a powerful tool. It is going to continue to evolve, so the more education and support you have about it, the better off you’ll be.
Long-Tail Keywords Are King
Keywords used in a search come in two different lengths: short and long-tail. Long-tail keywords consist of several words that are intended to get a specific result. It’s basically the difference between searching for “dog food” versus “holistic grain-free dog food.”
Long-tail keywords are touted as ideal because they’re easier to rank for on a search engine. While they do tend to have lower inquiries, it’s not always the case that they’re easier to rank for.
Instead of assuming that you should use a long-tail keyword, do your research using a keyword ranking tool. It’ll help you decide which keywords are most powerful for your SEO campaign, and you might be surprised to see that some are actually short-tail!
You Can Set It and Forget It
In the world of marketing and SEO, everything is dynamic.
Keywords and search densities change all of the time. For that reason, the idea that you can perform a one-time optimization of your webpage and be set for good is simply not true. Ideally, you should be reviewing your website’s keywords on a regular basis to ensure that you continue to rank as high as possible.
Don’t Fall for These SEO Marketing Myths!
In today’s world of social media, SEO marketing myths tend to spread like wildfire. If you find yourself privy to questionable information, be sure to take the time to do your research on them before taking them as truth. With a little work, you’ll soon be producing a ton of killer content that’ll help boost your business!
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