In a never-ending digital competitive market, it’s hard to be the very best. However, you need to constantly deliver only superb power in order to remain at the top of the SEO game. As your main goal is to add value to your customer with your site recommendations for both the short-term and long-term, you have to make sure that your SEO is flawless, hence you had better conducts a technical SEO audit. There’s no room for mistake, as the primary focus falls on inbound marketing, so performing a technical SEO audit will give you a clear insight into how your website ranks and what is that you need to change and redo so you could maximally improve your rankings.
Crawl your site slowly
There is an underlying rule that every technical SEO audit should commence by you crawling your website. You can use tools such as Semrush, DeepCrawl, or Spyfu to successfully start with the crawling. Each of those tools should help you by giving you precise actionable recommendations on how to improve the site’s SEO strategy, content quality, backlinks, and many more. Probably the best thing about crawlers is that they help find numerous errors such as bad keywords, broken links, poor images, also help you identify duplicate contents, excess redirects, and unlinked pages. Even if there are many things you consider like your crawl budget, but this technical SEO audit procedure will definitely help you evaluate your website to see how well it’s performing on search engines.
Perform a thorough sitemap review
TI goes without saying that the sitemap of your website is utterly vital as it can instruct search engines about your website’s overall structure. Not only that, but when you regularly perform a sitemap review you will help them discover new pages which are always important for the job. If you strive to get your SEO strategy and elements right you should firstly get a professional free SEO audit to help you with all critical components. With professional help, you would get a clear insight on how to eliminate errors, redirects, and URLs that can block indexing. Plus, a professional SEO audit will help you review and upscale your website’s technical infrastructure, site speed, meta titles, description, and many more.
Inspect all internal links
You should always check the website’s internal links as well as external ones. This is vital for boosting the hierarchy of your website and improving its rankings. As it’s also quite possible for web pages to be deleted or moved somehow and that could lead to having a broken link, you have to inspect them all by performing click depth, checking broken links additional and the orphan links. For a successful technical SEO audit, checking click depth to see how many clicks away is a certain page from the homepage is vital to upscale the quality of your site. Also by inspecting broken links you will stop them from wasting your crawl budget.
Study deeply whether your website is browseable
When you are performing a technical SEO audit, another key element that you should focus on is to ensure that only one “version” of your website can be browsed appropriately. This is crucial to avoid sending “mixed” signals” to the search engine, especially if your website does not have different versions. What’s more, most crawlers will be confused about which version of your website is the real one, and this will automatically affect your search engine rankings. A technical SEO audit will ensure you use adequate HTTPS and determine whether that only one version of your website is the goof one
Check HTTPS contents
Almost all results on Google’s search page are HTTPS and if your website is using HTTPS you have to inspect whether it has some common issues like links, redirects, and canonicals. These issues can go as far as to prevent the browsers from loading the entire page, cause the problem of crawling, and waste the crawl budget. Mixed content issues are also present there, so you have to deal with unsecured content which can pop up when secure pages load various strange content like images and videos.
Implementation, speed testing, and other referrals
A technical SEO audit looks at how your website is performing, and as such it must perform at maximum speed. Site speed is an essential parameter in this type of audit, hence the testing is important. With the audit, the relation between the page load speed and bounce rate will be tasted. Basically, if your website takes 5 seconds to load, the probability of bounce skyrockets by 5%. Proper measurement and implementation are the foundation of a good SEO audit, so you should incorporate the regular SEO testing routine to have clear insight into your website’s performance.
Without performing a technical SEO audit, you will unfortunately significantly hinder any chance of your website reaching the top, as this is the main marketing tool there is
