Every business needs to consider updating their website regularly. Regardless of the nature of your business, without a functional and eye-catching official company website, your chances of reaching the maximum number of potential customers or clients are vastly reduced, as digital marketing and the internet is the largest and most powerful player.
With this in mind, it makes sense to put energy, effort, and time into ensuring that your own website is streamlined and professional, and to help you do that, here is exactly how! You can also engage in a web design company in Singapore to help you craft an eye-catching web page.
Be as Consistent as Possible Throughout
As simple as it sounds, just in the same way as, when your desk in your office is today and you can easily access everything that you need without having to strain or search through random items, you are quicker to complete your goal. This applies to your website, too.
Essentially, this translates into ensuring that the core organizational structure of each page, including your home page, is tailored to be as comprehensive, yet as user-friendly and easy to navigate, as possible.
Do make sure that consistency is a priority and that the basic design and navigational elements are exactly the same on every single page.
Improve the Loading Time
Next, look into how to test page load speed for not only your landing pages, but every single internal link within your site and ensure that your current and potential customers alike are able to access the information they need as quickly as possible.
When focused on SEO (search engine optimization), the faster and more efficient your website is as a whole, and specifically, the speed at which a page can load, will have hugely positive effects on the number of potential customers who want to engage with your content.
There are a number of tools to help improve loading speed, from a cloud firewall to an automatic content delivery network. Outsourcing your website management may be a sensible decision if you are unfamiliar with such processes.
Website loading speed is generally divided into three separate categories, as follows:
- LCP (Largest Contentful Paint)
- FCP (First Contentful Paint)
- DCL (DOMContent Loaded)
Eliminate All Distractions
You will know yourself the supreme annoyance you feel when, after having clicked on an interesting link or having searched for a specific company through Google, when it takes a further five clicks of the mouse to even get to the page you want.
A simple rule to follow when looking to streamline and greatly improve the efficiency and effectiveness of your own company’s website is to reduce distractions to an absolute minimum.
Several tried and tested Chrome extensions are designed to do just that, including BeTimeful.com, Strict Workflow, AdBlock Pro, Momentum, Blocksite, and Todoist. These are also available on other browsers like Firefox, if that is your browser of choice.
Be Effective with Your White Space Usage
The simpler, yet simultaneously the more eye-catching, your website, the longer you will have the user’s attention. As such, website design is incredibly important when it comes to justifying the time, effort, and expense you have plowed into your site.
White space is a simple yet valuable tool in website design. It can be used to highlight key information, separate two related but basically different points, and, crucially, help identify specific call-to-action links, buttons, and other elements.
Ensure Your Website is User-Friendly
Next, these days, more and more consumers and potential customers of your business are browsing the internet, checking their social media pages, and generally shopping online through their smartphone or tablet, rather than on their laptop or desktop computer.
As such, you would be missing out on a huge chunk of potential custom should you not have already optimized your website to be entirely mobile-friendly. Of course, changes must be made to ensure a positive experience for the user.
Make Your Contact Information Clearly Visible
Next, Finally, upon first glance, you may well deem being advised to keep your contact information as visible as possible on your website to be too obvious, but you would be shocked as to how many, even prominent and large, companies fail to do this effectively.
Ensure that your email address, phone number and any other core contact links are in full view at the top and bottom of the page. Furthermore, you should also endeavor to have quick, clear, and crisp links from your official website to your various social media platforms, ideally in the form of small icons that are instantly recognizable.
