After going viral with a video of two kittens battling it out with lightsabers, Zach King quickly found his niche on YouTube. His short videos were eye-popping magic tricks that kept audiences on the edge of their seats.
When Vine, the short-form video platform, stopped functioning in 2016, he transitioned to Instagram and TikTok. This was a smart move because the platforms have different creative constraints.
Zach King on Instagram
Zach King is an Instagram and TikTok influencer who’s known for his mind-blowing video illusions. His Harry Potter illusion is the most watched TikTok video with a billion views.
He’s also the world-record holder for the highest number of TikTok followers, while also having plenty of real Instagram followers as well.
In this episode of the It Started with Content case study series, I talk to the video illusionist about how he’s taken his social media game to an entirely new level. He’s built a business where he can stretch his magical muscles, and he’s worked with some of the biggest brands in the world.
In addition to his Instagram and TikTok content, he’s also authored a series of children’s books. Listen in to hear how he uses story to create content that engages his audience.
How Zach King Makes Videos for Instagram
Zach King is an illusionist on Instagram who has created viral short-form videos called “digital sleight of hand.” These videos have more than 24 million followers on Instagram.
Unlike many creators who use the six-second format on Vine, King uses 15 and 60-second clips for his Instagram content. This gives him more time to develop concepts with his team and create relatable content that resonates with his audience.
He has a team of five people and they work out of his 15,000-square-foot studio. His crew is also super passionate about creating content and helping others, so they’ve become an integral part of his business.
Where to Follow Zach King on IG
If you’re a TikTok fanatic, you may have heard of Zach King. The 30-year-old is one of the most popular creators on the platform and he has over 44 million followers.
His most popular videos are short magic tricks. They’re usually accompanied by some sort of wacky edit to make them more entertaining.
He also has a surprisingly large following on Instagram, where he posts humorous photos and videos. In fact, his IG page has more than 2.4 million followers. He is also known for his magic vines, which digitally edits photos and videos to look like they’re doing something really cool.
Trending Hashtags Used by Zach King
Hashtags are a fun way to engage with your followers and increase awareness of your brand, products, events, or news. They’re also a great way to cross-promote content on various social media platforms and ensure consistency of message for your audience.
Zach King uses popular hashtags on Instagram and TikTok to promote his videos and increase exposure for his audience. For example, he uses the #springdiy hashtag to get his funny DIY magic trick video to go viral.
In addition to using popular hashtags, King has also worked with brands on social media to promote their campaigns. For example, BMW enlisted King to make a video to promote its new x7 ZeroG Lounger models.
IG Video Content Summary
Video has become an increasingly important part of social media marketing, and Instagram has taken on the role of video-sharing platform with its recent IGTV rebrand. So it’s a good idea to learn how to upload Instagram video in the best quality possible.
For starters, you’ll need to know what file type and format your videos should be in. Additionally, you’ll need to learn the appropriate dimensions and export specifications.
This will help you get your video on Instagram in the best possible quality and avoid video compression issues. You’ll also want to consider the ideal IGTV cover image. The cover image appears in the grid of your feed so it’s crucial that it grabs users’ attention and encourages them to watch the full video.
