Digital Marketing is the system in which promotion, advertisement and sales transactions are carried out using today’s technological opportunities. For a better understanding of this system, we need to know the meanings of words. In order to establish a correct digital marketing strategy, you must first analyze an option that you intend to use.
Digital; means related to numbers, based on numbers, numerical. Digital marketing as a marketing method is the measurable version of the marketing system.
Marketing is a set of systems involving different disciplines such as sales, public relations, pricing, packaging and distribution to deliver the product or service to potential customers. Marketing is the art of allocating resources (time and money) to achieve goals (profit). I would like to give a more catchy example by sharing the example given by SH Simmons.
“When a young man tells his girlfriend that he’s smart and looks nice, he’s saying the right things to the right person, which is marketing. If a man tells his girlfriend how handsome and smart he is, it’s an advertisement. If anyone tells a young woman how handsome her boyfriend is, it’s public relations.”
In a more comprehensive definition, digital marketing is the work of marketing activities over the internet, mobile and other interactive platforms.
Why is Digital Marketing Important?
With the advancement of technology, digital marketing has become more important. You can see the information about internet usage today in the chart below.
Differences Between Digital Marketing and Traditional Marketing
The biggest difference that separates digital marketing from traditional marketing is measurable, the advertiser can revise the ads instantly and the dominance is high. In order to analyze the efficiency and effectiveness of an ad you have given, you must have data that can be used. In this way, you can see how much the advertisement you have used has benefited you and the marginal effect of your spending.
Digital Marketing has a lower cost than traditional marketing. It allows you to achieve the highest efficiency with the least cost. At the same time, you can make adjustments about who sees the ads and when.
Digital Marketing and Target Audience
The most critical point of marketing, as in the example above, is the ability to show the right things to the right person. In your digital marketing activities, you can select the appropriate audiences for your product or service and carry out more specific advertising activities. In this way, you can use your ads more effectively and get better results.
What are Digital Marketing Topics?
The Digital Marketing process is carried out in four steps. It is divided into many specializations within itself. Knowing and applying these critical steps is very important in terms of efficiency and optimization.
Acquiring (Acquire): To promote your product or your service and are transactions related to the provision of traffic to be captured in the field.
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Email Marketing
- Mobile Marketing
Earning (Convert): These are the activities that will be done for your visitors to implement the goals you have determined after attracting the relevant traffic to your site or products by using the above steps as needed. At this point, we can call the actions to be taken as transformation. These conversions are determined according to need. If you are doing these operations for an E-Commerce site, the target will be sales. However, you will have different goals for a blog post, such as reading and sharing the post.
Optimization (Measure&Optimize): We have said that the most important benefit of digital marketing is measurement. At this point, you will see the effect of the activities you have done with the data to be obtained. It should be mathematically revealed how useful the operations are and which choice is more correct. In this way, you can systematically reveal where and what you need to do for the future periods.
Grow (Retain&Grow): You attracted traffic to your site with related transactions, directed them to targets and measured how successful you were. It refers to the work you will do in order not to lose the customers and readers you have gained after these processes and to turn them into loyal customers and readers.
What is Digital Marketing and Why Is It Important? Here we come to the end of our article.
In general, digital marketing is a platform that constantly renews itself. For this reason, we recommend our readers who are interested in this business to follow the innovations constantly.
